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Facebook Techniques Webinar Series

There are over 400 Million people around the world using the popular social networking site Facebook.  But how can you take advantage of the tool to grow your organization?  This is the exact question we will help you answer in our 4 Part Facebook Techniques Webinar Series.

Our webinar program was built from the ground up to help you take advantage of Facebook for your organization. The curriculum is facilitated by internet marketing professionals and it covers a mixture of practical how-to info as well as fundamental marketing strategies.

The program is conducted through interactive webinars, which means that you can watch the classes wherever you are. Sign up today and join in the exploration of Facebook Techniques.

Sign up today and join us for Facebook Techniques.

Learn more about the series

3 Reasons to take this Series
Practical marketing tactics for you to explore
Walk away with FREE tools to use today
Ask the pros your questions
Only $45.00 per webinar or $149.00 for all four.

 

 
 
 

 

Session 1 - Developing Your Facebook Strategy

 

 

Tuesday April 6th - 4PM-5PM
Having a strong strategy is the first step in building a firm foundation for using Facebook as a business tool. This sesssion will explore issues like: who is using Facebook, why are they using Facebook, what are they doing on Facebook, and more. This session will also cover the questions you need to ask yourself, such as 'how often should I post content' and 'WHAT content should I post'?

Session 2 - Building Your Facebook Page

 

 

Tuesday April 13th - 4PM-5PM
By planning out the various components to use on your public profile, you will develop a plan to build a public profile that attracts fans and encourages sharing. This session will walk you step-by-step through the process of getting started with your Facebook Page. We will also look at various Facebook applications you can take advantage of and how to embed custom content into your page.

Session 3 - Operating Your Facebook Page

 

 

Tuesday April 20th - 4PM-5PM
Just having a good looking page doesn't mean that people will become fans, interact with your organization, and buy from you. During session 3, we'll cover the process of publishing valuable content with a publishing calendar, using Friend Lists and connecting with fans. Measurement techniques will also be covered, helping you gauge your return on investment.

Session 4 - Marketing Your Facebook Page

 

 

Tuesday April 27th - 4PM-5PM
You can't just depend on 'build it and they will come'. This session will cover the various marketing techniques you can employ - on and offline - that will help more people come in the know of your Public Profile and move them closer towards conversion. We'll cover Facebook advertisements, share, and connect, as well as integrating facebook into your website, blog, and email campaigns.

 

 

About the Speakers : Don Philabaum

Don Philabaum is the founder, President and CEO of Internet Strategies Group, a Northeast, Ohio consulting firm that helps, business, government, non profits and educational organizations acquire, retain and engage customers. Recognized as one of the early "pioneers" of online community, Don understood the real value of online communities for organizations when in 1996 he registered the URL www.onlinecommunity.com. Never wavering from that belief, he's gone on to help over 1,000 organizations use social media, online community and Web 2.0 tools to increase revenue at less cost.

 About the Speakers : Brad Kleinman

Brad Kleinman is an engineer, educator and entrepreneur. As Director of Education at WorkSmart Integrated Marketing, Kleinman defines educational needs for a national audience and delivers training using online technologies, webinars, national conferences and workshops. He works with a number of community colleges, four-year institutions, chambers of commerce and small business development centers. As a Certified eMarketer, Mr. Kleinman runs more than 12 webinars a month, on topics such as social media, Facebook, LinkedIn, Twitter, Google Analytics, and more.

 

 
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